01STAGE 1
₽0
Professional Capital Map
A result of its own: experience → results → assets → sources of distinction. No bank card needed — just an email and a password.
Identeya
PRICES
Pay for the next step
once you have seen the result
The first stage is free. After that — one stage at a time or the whole program at once.
STAGES AND PRICES
The stages are taken in order: each one builds on the result of the previous one.
What each stage costs
Stage
Result
Price
01
Professional Capital Map
Free
02
Brand Philosophy and Future
₽7,000
03
Brand Value
₽7,000
04
Positioning
₽7,000
05
Brand Platform
₽7,000
06
Communication Strategy
₽7,000
07
Market Test
₽7,000
All stages one at a time — ₽42,000
The whole program — ₽35,000
HOW PAYMENT WORKS
Terms without the small print
When do I choose between paying per stage and the whole program?＋
Once — before stage 2, when you already have your Professional Capital Map. The whole program can only be paid for as your first purchase. If you choose a single stage, the following ones are paid for the same way — one at a time.
Will the price change if I have already paid?＋
No. The price is fixed at the moment of payment and is never recalculated.
Do promo codes work?＋
Yes. The terms of a specific promo code — its validity, discount and the stages it applies to — are shown before you apply it.
Can I get a refund?＋
Yes, under section 6 of the public offer. For a stage you have not started yet, the money is refunded in full. For a stage you have started — partially, under clause 6.4. There is no refund for a completed stage. If you paid for the whole program, the price of each stage is taken from your order: stages 2–6 at ₽7,000 each, stage 7 is included in the program free of charge.
How do I pay?＋
Online payment on the website is being set up. For now, payment is made on request: write to [enable JavaScript to see the address] and say what you are paying for — a stage or the whole program. You will receive payment details in reply, and the stage will open once the payment arrives. You can enter a promo code on the payment screen — it opens after the first stage.
Start for free
The first stage gives you a result of its own and does not oblige you to buy the rest.